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PAOLO PETRONE
The Brand was born from an intuition of the stylist Paolo Petrone, who in 1992 established a luxury ready-to-wear clothing company to guarantee a unique service to wholesalers: a high quality product able to breathe new life into the seasonal collection making it more captivating. From his side Petrone, with a strong passion for fashion and a respectable level of experience as buyer for luxury fashion companies, has been investigating the real needs of retail resulting in a necessity of creating a high quality just-in-time collection, made of dressy items and strong personality.
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