Twin sisters Priya and Priyanka of PSquare teamed up to create their dream accessories brand. Being twins, they understand and respect each others' uniqueness as much as they enjoy their mutual aesthetic sensibilities. Even though their creative roles are informed by their particular strengths, their ultimate goal is the same-- to establish Psquare as an international, fashion accessories label.
The handcrafted jewelry incorporate Indian embroidery such as aari, zardozi and patwa work with stones and crystals on fabric, best described as contemporary with an ethnic touch. In 2013, the twin talents conceptualized fashion accessories in a country where trends of gold, silver and precious stone jewelry remain timeless, making jewelry accessible to many.