Demoo by Choonmoo Park, a designer from Seoul, Korea, founded the brand in 1988, and designs her garments with aspects of architectural tailoring and flowing basic silhouettes.
Demoo is characterized by the beauty of its bold contrast while presenting gentle harmonic vibes. Having black and white as the base for all prints of her garments, the designs are known for combining maximalism and minimalism at once with an 'avant-garde' eye.