CLU IS A LOS ANGELES BASED BRAND FOUNDED IN 2004. THE NAME IS DERIVED FROM THE FRENCH WORD CLOU WHICH MEANS NAIL, A SIMPLE AND GRAPHIC OBJECT. ITS CONCEPT BEGAN WITH A REINTERPRETATION OF THE
T-SHIRT, A SYMBOL OF THE AMERICAN STYLE THAT REPRESENTS FREEDOM AND YOUTH. CLU OFFERS SOFT, SCULPTURAL, OFTEN RECONSTRUCTED LOOKS WITH EVERYDAY VERSATILITY AND TIMELESS CHIC.